@PlayStation no disc no buy
— Amarok Gam (@AmarokGam) October 14, 2026
Σύμφωνα με το δημοσίευμα, η κινητοποίηση οργανώθηκε μετά την απόφαση της Sony να σταματήσει την παραγωγή παιχνιδιών σε φυσική μορφή το 2028. Οι συμμετέχοντες καλούσαν τους παίκτες να αποσυνδέσουν τις κονσόλες τους και να παραμείνουν εκτός σύνδεσης στα τέλη Αυγούστου, επιδιώκοντας να μειώσουν τους μηνιαίους ενεργούς χρήστες και τις δαπάνες στο οικοσύστημα του PlayStation.
Cyabra did an investigation and analysis into the PlayStation physical backlash. Below are some of its findings: "The boycott campaign’s visibility created an opening that inauthentic accounts moved into. Cyabra identified 842 inauthentic accounts in the conversation, making up roughly 25% of the boycott narrative. Their behavior was more targeted than their share suggests, and their content generated 113,444 engagements and 1,031,105 potential views. Rather than competing for reach in original posts, they concentrated in the reply sections of official PlayStation handles, where as much as 43% of comments on relevant posts were inauthentic. The hashtag data makes the pattern visible. The campaign’s own hashtag, #PhysicalForever, ran at 8.2% inauthentic, close to the dataset average. Misspelled and reordered variants, #NoDiskNoBuy and #ForeverPhysical, ran at 86-89% inauthentic. These near-identical tags didn’t originate from the campaign. They were built alongside it, designed to look like it, and almost entirely automated. Individually, inauthentic posts generated little to no engagement. Their impact came from volume: reply sections flooded, hashtags inflated, the apparent scale of the backlash expanded beyond what the organic conversation alone would have produced On the authentic side, 54.9% of engagement concentrated on just 50 posts from 42 accounts. The most influential post came from an account with 137 followers and generated over 104,000 engagements. 28% of the key posts came from accounts with fewer than 5,000 followers." You can download the entire report here
Για την καλύτερη εμπειρία σου θα θέλαμε να σε παρακαλέσουμε να το απενεργοποιήσεις κατά την πλοήγησή σου στο site μας ή να προσθέσεις το enternity.gr στις εξαιρέσεις του Ad Blocker.
Με εκτίμηση, Η ομάδα του Enternity